The SEO work we carried out with sipay.com, a pioneer in the field of fintech technologies, started to show its impact in a short time. With our team that closely follows all developments in SEO, our goal was to gain more and higher-quality traffic.
We observed that it did not have a strong backlink profile, that it contained a significant amount of duplicate content, especially for important target keywords, and that broken & empty pages posed a major problem.
Our goal was to achieve more visibility and a higher CTR for our non-brand keywords. This way, we had a higher chance of turning increased impressions into traffic and, indirectly, customers. Since the sector is B2B, organic traffic was highly valuable for our brand. In this context, we achieved nearly a 60% increase in SERP impressions and a 58% increase in clicks.
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