The change in exhibition topics caused a shift in the target audience, the fairs did not attract enough attention, and there was a high follower turnover as followers gained during the fairs would unfollow after the events ended.
To solve the problem of creative content deficiency in the exhibition industry, thereby making the fairs more engaging. Additionally, to achieve follower loyalty with content tailored to the target audience.
We shared monthly updated exhibition calendars regularly to prevent follower turnover after exhibition changes.
We incorporated metaphorical content, current trends, and popular themes into our designs, making posts more engaging and sparking curiosity about the fairs.
Through regular informative content series, we provided the target audience with comprehensive knowledge about the fairs, leading to an increase in participation rates.
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