As electric vehicle adoption accelerates across Turkey, drivers’ most critical need has become finding the nearest, fastest, and most reliable charging station instantly. The holistic SEO and Generative Engine Optimization (GEO) strategy we built for En Yakıt didn’t just push the brand higher in search results — it turned it into EV owners’ primary digital guide before they hit the road.
Thanks to the data-driven SEO and digital marketing strategies we rolled out in Q1 2026, we achieved a massive leap in organic visibility. Compared to the same period the previous year, new users from organic search grew by a record 219%.
In Q1 2026, the strategic SEO steps we built for En Yakıt delivered a record 219% increase in new users from organic search, cementing the brand’s digital dominance.
Comparing H1 2025 and H1 2026 (Jan 1 – Jun 30), user acquisition saw a record leap. Total organic users grew from 22,554 to 68,027 — a net increase of 201.62%. Even more notably, first-time organic users jumped from 22,519 to 66,974 (+197.41%), marking a record market share expansion in the EV charging sector.
A 90.75% increase in returning users also shows the brand isn’t just attracting new users — it’s retaining them.
The qualified growth in users translated directly into site-wide traffic and engagement metrics. Optimizing crawl budget, getting dynamic station maps indexed by Google quickly, and improving mobile UX compounded organic session volume.
Total organic sessions grew from 34,555 to 87,528 (+153.30%), and engaged sessions rose from 19,844 to 47,765 (+140.70%).
In search visibility — the foundation of organic traffic — total indexed keywords grew from 256 to 759 between February 2025 and August 2026 (+196.48%). The most critical win came in the top-5 bracket: En Yakıt started with just 1 keyword in the top 5 and reached 212, a record +21,100% increase through semantic optimization.
Keywords in the top 6–10 bracket grew from 7 to 36 (+414.29%), and top 11–20 grew from 28 to 109 (+289.29%) — the brand’s dominance strengthened across every position range.
In Q1 2026, compared to the same period the previous year, new users from organic search grew by 219%, total active users grew by 185%, and total active users on the platform surpassed 41,000.
The En Yakıt case shows how the right semantic SEO architecture, technical infrastructure optimization, and search-intent-driven content strategy can turn into lasting market leadership in a competitive, fast-growing sector.
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