In 2014, Bitdefender announced that it had 500 million corporate and home users worldwide, producing a wide range of security software for both mobile and desktop devices. Over the past decade, Bitdefender has won the most "Product of the Year" awards in the antivirus industry, offering diverse solutions for business, gaming, personal, and family users.
At Clicks’us, we provide both SEO and software consultancy for Bitdefender. Alongside steadily increasing organic traffic each month, our goal has been to introduce the brand to people unfamiliar with it and drive more sales of its products. With Bitdefender, we aimed not only for clicks but also for conversions, and we wanted to share and celebrate this success story with you.
Our partnership began in March 2021, focusing on improvements to organic traffic channels, and it continues today.
Bitdefender is already a well-known name among security software brands. When we first started working together, we analyzed the keywords generating traffic from organic channels. We observed that most of the non-branded clicks were unrelated to the products and were unlikely to convert into sales. Therefore, our first step was to plan how to guide users toward products from the existing pages they landed on, developing new methods and CTAs to encourage purchases.
By targeting both individual and corporate customers, we created blog content aimed at generating non-branded traffic. These product-based blog posts quickly began to deliver results, and our next objective was to convert the incoming clicks into sales.
While our ultimate goal was always to grow with our SEO strategies and efforts, our top priority was to convert clicks into leads. Since we began, non-branded clicks have grown by 1,068%!
When we analyzed search results related to Bitdefender, we discovered that our actual competitors in branded searches were not other security software providers, but application download sites. Once we identified this, we also optimized for “Bitdefender” branded searches, achieving a 230% growth in total clicks by the end of the year—including branded queries!
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